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Team Heritage - MER


With its unique coloured dial, featuring the distinct purple and yellow of the iconic Mercier jersey, the MER is a prominent addition to the series. The French team, founded in 1933, holds the record for the highest number of participations in Tour de France history and was known for having one of the most popular riders of the time on the team, Raymond Poulidor.

The iconic coloring, seen from the early 1950s until 1969, reinforces the varying surface structures made up of a ring with a radial brush, paired with a heavy frosted surface. The yellow accent color, found on the team jersey sleeves and collar, is represented in the chamfered chapter ring, while the hour indices are made from thick Super-LumiNova color applied to the face, making it glow brightly in the dark. The MER is exclusively available in a steel case.

Customers outside the EU: Please note that import fees and taxes are not included as it varies depending on country/region.

SHIPPING END OF APRIL

Case color:
Strap:
Sale price$ 1,195.00 USD

Up close

THE DIAL

The unique color scheme and the steel casing of the MER bring a complete retro aesthetic. The purple taken from the Mercier classic team kit is reinforced by different surface structures, as a ring with a radial brush is paired with a heavy frosted surface. The yellow accent color, found on the teams’ jersey sleeves and collar, is represented in the chamfered chapter ring. The hour indices are made from a thick Super-LumiNova, making the watch face glow brightly in the dark.

At 6H you'll find a small cycling cap, one of the key details of the series.

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THE CASE

Each model boasts a domed sapphire crystal to ensure increased scratch protection, along with a robust metal casing and an integrated sculpted crown guard. The polished chamfers along the sides add sophistication and elegance. While reminiscent of watches from the past, the shape incorporates a contemporary, unique touch.

The carefully considered dimensions are intentionally tailored to accommodate slender wrists - not too wide, not too thick, making it a pleasing daily companion, on and off the bike.

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THE CASE BACK

The classic design of the Team Heritage watch captures the spirit of the period that inspired the collection. An unmistakable part of the sport during this illustrious era was the classic cycling cap and the unique shape of its brim is the inspiration behind our Team Heritage logo, and the cycling cap is also found on the case back.

On the case back you'll also find the individual serial number, as well as the water resistance, written in a tyre pressure style, max 10.0 bar/145 PSI (corresponding to 10 ATM).

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PACKAGING

The Team Heritage series comes in a hand-crafted premium leather case that can be used as a stylish bar bag. The oversized loops allow the bag to be fitted securely around most handlebars, perfect when bringing a vest, spare tubes or some extra energy on longer rides.

THE INSPIRATION

Team Mercier

The French team, established in 1933, was sponsored by bike manufacturer Mercier and existed under varying names until 1984.

Raymond Poulidor, also known as 'Pou-Pou', was one of the team's prominent stars and was often pitted against cycling legend Jacques Anquetil, at the Tour de France. Never winning the Tour, 'Pou-Pou' gained the nickname 'eternal second', yet remained one of the most beloved riders of his time.

The characteristic purple and yellow jersey was used only briefly in the team's career, from the early-fifties until 1969 when Mercier stepped down as the main sponsor.

LUME

The hour indices are made with Super-LumiNova BGW9, providing good legibility also during night time.

Day

Night

TEAM HERITAGE

DETAILS

The buckle

The cycling cap is present on different details throughout the collection, for example on the buckle.

THE RUBBER STRAP

The rubber strap also features the cycling cap, creating the pattern on the strap. The strap is very soft and comfortable to wear, and is integrate into the shape of the case.

ON THE WRIST

The Team Heritage watch has a beautiful size of 37 mm, here worn on a 17 cm (6,7") wrist.

Bravur service course

Meet the Bravur team car

Look for our 1973 Volvo 145 if you visit any of the races in Europe this summer. We'll be at a selection of races with the car. If you see it, take a picture and tag the picture with #bravurservicecourse on Instagram to have the chance to win a Bravur cycling jersey.

We'll also be equiped with spare tubes and tool kit, should you need any assistance!