Bravur was founded by Magnus and Johan, two lifelong friends and former cycling rivals from the 90s. Both trained and raced against each other, pushing every pedal to the limit. Today, they ride side by side as friends and business partners, united by a shared passion for cycling, design, quality, and style. With backgrounds in industrial design and still active cyclists, they wanted to create something that truly combines their love for the sport with their dedication to fine watchmaking.

Bravur is a Swedish watch brand born from two passions — the beauty of cycling and the art of watchmaking. We noticed that while big watch brands like to flirt with cycling, it often feels like just another marketing campaign. For us, it’s different. Cycling isn’t a marketing trick — it’s in our DNA. The sport is full of stories, colors, and details that make our design hearts beat faster. And it's a sport that's been in our hearts for most of our lives.

Does this mean our watches are only for cyclists? Not at all. Sure, they’re designed to feel right at home on a ride, but they’re just as refined for everyday life. You don’t need to know who won the Giro in ’87 to appreciate a Bravur.

Each watch is hand-built to order in our Båstad workshop, one at a time. We work in small volumes, carefully balancing Scandinavian design sensibility with Swiss precision. That means every Bravur carries both a reliable automatic movement and the mark of true craftsmanship.

We’re a small, independent brand — personal, passionate, and unafraid to go our own way. Our mission is simple: to create watches with character, infused with cycling’s spirit but made to be enjoyed by anyone who appreciates thoughtful design, fine craftsmanship, and a story behind what they wear.