Bravur was founded by Magnus Äppelryd and Johan Sahlin, a small, personal brand driven by passion. You can see us in the video above, talking about watches and cycling.

We hand build all our mechanical watches on order in a small workshop in Båstad, Sweden. It’s also here all our watches are developed and designed. 

Creating watches with the utmost quality and finish makes the development process long, and we never compromise on the quality. Every part of the watch, except the movement, is made exclusively for us in low quantities. Our watches are designed to be your everyday companion, and are built to last a lifetime. Therefore we only use the finest materials in both our watches and our straps.

Having our own assembly gives us maximum control of the production. During assembly the watches undergo several tests and inspections. The movements are individually tested to measure the deviation in accuracy, and trimmed if necessary.