In the 1950s Scandinavian style conquered the world, with designers and architects such as Arne Jacobsen, Poul Henningsen and Bruno Mathsson becoming well-known names.

Scandinavian design is characterized by a minimalist and functional approach, and continues to be admired around the world.

The Scandinavia model is a tribute to our heritage and the great design movement we are proud to be part of. Scandinavian style influences everything we do and is reflected more than ever in our new model: A minimalist watch with carefully crafted detailing.