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Team Heritage - PEU


The design of the PEU revolves around the iconic pattern of Peugeot, the renowned French team ranked as the most successful in history, with notable riders including Eddy Merckx, Robert Millar, Charly Gaul, Walter Godefroot, and Tom Simpson. With its iconic checkerboard pattern, the team has become synonymous with cycling history, and the jersey acted as the team's trademark from 1963 to 1986.

The black squares of the hour indices and the small section of a checker pattern at the 12H index, provide a strong character and maximize legibility when reading the time. The indices stand on a discreet green frame, a nod to the BP logo that appeared on the shoulder of the team jersey between 1956 to 1975. At the center of the dial, an embossed checker pattern plays with shadows and highlights. The PEU is a great all-rounder with a design inspired by a deep racing history.

Customers outside the EU: Please note that import fees and taxes are not included as it varies depending on country/region.

SHIPPING END OF APRIL

Case color:
Strap:
Sale price$ 1,195.00 USD

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THE DIAL

The design of the PEU dial revolves around the team's iconic black-and-white pattern. The black block squares of the hour indices and the small checkered pattern of the 12H index sit on a discreet green frame, a nod to the BP logo featured on the shoulder of the jersey from 1956 to 1975. The indices not only provide a strong character but maximize legibility when reading the time. At the center of the dial is an embossed checkered pattern that plays with shadows and highlights.

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THE CASE

Each model boasts a domed sapphire crystal to ensure increased scratch protection, along with a robust metal casing and an integrated sculpted crown guard. The polished chamfers along the sides add sophistication and elegance. While reminiscent of watches from the past, the shape incorporates a contemporary, unique touch.

The carefully considered dimensions are intentionally tailored to accommodate slender wrists - not too wide, not too thick, making it a pleasing daily companion, on and off the bike.

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THE CASE BACK

The classic design of the Team Heritage watch captures the spirit of the period that inspired the collection. An unmistakable part of the sport during this illustrious era was the classic cycling cap and the unique shape of its brim is the inspiration behind our Team Heritage logo, and the cycling cap is also found on the case back.

On the case back you'll also find the individual serial number, as well as the water resistance, written in a tyre pressure style, max 10.0 bar/145 PSI (corresponding to 10 ATM).

IN DETAIL

PACKAGING

The Team Heritage series comes in a hand-crafted premium leather case that can be used as a stylish bar bag.

The oversized loops allow the bag to be fitted securely around most handlebars, perfect when bringing a vest, spare tubes or some extra energy on longer rides.

THE INSPIRATION

Team PEUGEOT

The iconic French team, Peugeot has been ranked as the most successful in the history of cycling, launching the career of legend Eddy Merckx, who rode his first two seasons for the team.

The team's roster has included some of the most renowned cyclists in history, from Robert Millar and Charly Gaul to Walter Godefroot and Tom Simpson, who tragically passed away during the 1967 Tour de France on Mont Ventoux.

With its iconic checkerboard pattern, the team has become synonymous with cycling history, and the jersey acted as the team's trademark from 1963 to 1986.

TEAM HERITAGE

Details

The buckle

The cycling cap is present on different details throughout the collection, for example on the buckle.

The rubber strap

The rubber strap also features the cycling cap, creating the pattern on the strap. The strap is very soft and comfortable to wear, and is integrate into the shape of the case.

ON THE WRIST

The Team Heritage watch has a beautiful size of 37 mm, here worn on a 17 cm (6,7") wrist.

Bravur service course

Meet the Bravur team car

Look for our 1973 Volvo 145 if you visit any of the races in Europe this summer. We'll be at a selection of races with the car. If you see it, take a picture and tag the picture with #bravurservicecourse on Instagram to have the chance to win a Bravur cycling jersey.

We'll also be equiped with spare tubes and tool kit, should you need any assistance!