Skip to content


Your cart is empty


The Grand Tour - La Grande Boucle model has a case diameter of 38,2 mm, which is a beautiful and versatile size. The case is made from 316L stainless steel and combines brushed and polished surfaces, creating a balanced and elegant expression.

The watch features 3 sub dials with a 15 minute counter, perfect for timing those intervals, a 12 hour counter, which should be enough to keep track of your riding time, and lastly running seconds. The main second hand in the center is a 60 second chronograph.

The watch is powered by a Swiss made Sellita SW511 movement, with automatic winding.

Only 50 watches will be produced of this model, each numbered on the case back.

The perforated leather strap gives the watch a sporty but elegant look, adding a vintage vibe.

Each watch is hand built to order in Båstad, Sweden, with an estimated lead time of 2 weeks.

Customers outside the EU: Please note that import fees and taxes are not included as it varies depending on country/region.

Sale price$ 2,550.00 USD

Tax excluded.

GRAND TOUR - LA GRANDE BOUCLE Sale price$ 2,550.00 USD



The watch feature several design elements from the Tour de France and the world of cycling. One of the most obvious is the yellow accents used on the big second hand and the sub dial hands.

The yellow color, which is associated with Tour de France and the leader's jersey, has its origin from newspaper L'Auto, that founded the race and was printed on yellow paper.

Besides the yellow jersey the race also has a has a polka dotted mountains jersey and a green sprinters jersey. These two jerseys were the inspiration for the subdued green dial with a discreet polka dot pattern. The dots are achieved by a glossy paint layer, and shift from almost invisible to eye-catching, depending on the light.

At minute 13 you will find number 13 upside down, a nod to the longtime tradition that the rider with race number 13 wears it upside down to counteract any bad luck.

The dial features a 15 minute counter at 3 o'clock, a 12 hour counter at 6 o'clock and a small second at 9 o'clock. The main second hand will start once you press the chronograph pusher.



We wanted to create an elegant, yet powerful, case design. The classic dimension of the watch, 38,2 mm diameter, is smaller than most chronographs which we think is beautiful.

We have carefully combined polished and brushed surfaces to create a visually interesting look.

On the case back you will find a recessed "finish line" checker pattern, with a sand blasted finish. A classic racing reference.

The two pushers are easy to operate and the crown features our signature design with a recessed surface.


The Movement

Inside La Grande Boucle you'll find a Swiss made Sellita SW511 movement, with rhodium plating and decoration. The beautiful movement, which can be seen through the sapphire case back, also features blue screws and a custom rotor with a deep etched "finish line" pattern.

The 27 jewel movement impresses with a power reserve of up to 62 hours.



Each Grand Tour watch is hand built in Båstad, in the southern parts of Sweden. Here we have a small workshop where our watchmaker does all the assembly, testing and, if needed, regulation of the accuracy of the movements.

Every watch is made to order, and the assembly and testing process takes about two weeks, and after a final visual inspection the watch is sent to the customer.



"Out in the wild, the Grand Tour watches look sharp yet remain playful. They wear incredibly comfortably yet maintain a strong presence both physically and visually. The just larger than 38mm diameter seemed custom-tailored to my wrist, and everything just seemed to make sense. I greatly appreciate the exhibition case backs that allowed me to watch the SW511 b in action. And the matte black ceramic coating of the case is a stark frame to the bright playfulness of the dials. And what dials they are!"


Wrist size: 16 cm/6,3"

La Grande Boucle II shown in video